Lonsdale FPA - Financial Planning Association of Australia

Investment Philosophy

Our investment philosophy revolves around the simple but fundamental concept of risk and return - we believe that there is rarely such a time when higher returns can be achieved without higher risk.

Wealth preservation is of key importance - we do not believe one should invest in assets that become overpriced due to popularity. We try to avoid these 'hot' areas and instead invest largely in assets providing more reliable income and growth returns.

All investments should be assessed against the return available from cash deposits (low risk). If the projected return above cash is minimal, investing in such an asset normally does not warrant the risk.

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